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Posted: Friday, January 5, 2018 12:43 PM

Job Description:/h3:
Key Attributes:
Web Direct, Service marketing or relationship marketing expert. Proven experience with digital marketing and customer loyalty/engagement
Copy Writer/Creative (messaging, content, naming, consistent customer thread)
Campaign Mgmt (quick iterations, promos, behavior analytics, compatibility, CRM engagement, industry specific)
Web Demand Gen and lead generation (GTM/SMB, new domains)
Community and install based management : Ongoing Communication to customers after initial interactions made (email, 3D communities, thought leadership, newsletter)
Nimble and lean. Ability to make decisions, test, pilot, evolve digital marketing as market demand (daily, weekly, etc)
Independent marketer. Able to pivot priorities and adjust focus quickly. Learn and adapt.
Disruptive marketer : ability to positively challenge the system : new ideas, fact based. External in approach and experience.
Strong communication skills : delivering crisp, clear messaging and copy that delivers the point to targets
Customer centricity: Relentless focus on the customer and their experience
Pilot and report: Analyze results and effectiveness and propose changes to optimize and shift.
Pragmatic visionary marketer : showcased ability to creatively drive vision and emotion customer connection with pragmatic assets that drive
effectives/results. Business to People marketing approach
4 year university degree
Proven Lean and agile marketing approach; start up environment
3:5 years Web direct experience
3:5 years experience marketing within a Service business model
Digitally savvy across social and web channels
Responsibilities: Leads customer engagement to ensure that it meets all scope, time, budget and quality expectations, through planning, controlling and managing customer projects. Manages corporate, customer and third party vendor efforts to plan, sell and implement solutions to customer problems. Responsible for business as well as team management. Entry: Applies basic foundation of a functions principles, theories and concepts to assignments of limited scope. Utilizes professional concepts and theoretical knowledge acquired through specialized training, education or previous experience. Exercises independent judgment within defined parameters. Develops expertise and practical knowledge of applications within business environment. Acts as team member by providing information, analysis and recommendations in support of team efforts. First Level University degree.1:3 years in project management roles or in like roles/businesses. Demonstrates a basic knowledge of key Services operational policies, processes and methodologies applicable to project management. Understands project management methods.
Responsibilities: Responsible for design, development and execution of go:to:market (GTM) marketing plans for specific industry verticals (e.g., Public Sector, Financial Services, Manufacturing, Communications, Media and Entertainment) or customer segments (e.g., enterprise, SMB, consumer, U.S. Hispanic and other multicultural markets). Key activities include assessment of customer insights and identification of target segments for HPs products, services or solutions offerings through close partnership with the sales force, relevant partners and customers. Identify and assist in the establishment of third:party relationships designed to provide offerings throughout products, services and solutions lifecycle to a specific segment or industry. Maintain industry or customer segment relationships and serve as internal customer segment or industry expert. Specialist: Applies developed subject matter knowledge to solve common and complex business issues within established guidelines and recommends appropriate alternatives. Works on problems/projects of diverse complexity and scope. Exercises independent judgment within generally defined policies and p


• Location: Portland, Vancouver

• Post ID: 25832752 portland is an interactive computer service that enables access by multiple users and should not be treated as the publisher or speaker of any information provided by another information content provider. © 2018